Too good to be true? A new car running complety on water! Tap water, sea water, rain water, even tea.

It could go into mass production in Japan very soon. -Reuters

This should make Detroit take notice.. :~)

Now with over 2 million views this joyous video by “Matt” connects over 42 countries and thousands of happy dancers. It was 14 months in the making. If you have the time to watch the entire video, the obvious common connection between our “humanness” becomes apparent. We are all one in joy!

In-joy,

Bruce

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If Oil Prices Continue to Rise…

Spencer Ahrens, a 23-year-old mechanical engineer, was on MIT’s campus last week, holding a wooden plank, surrounded by onlookers.Slowly, he turned that wooden plank before a series of mirrors that had been placed inside an aluminum frame, until the wood caught fire.That was quite a moment, recalled Matthew Ritter, one of the onlookers.
“Let’s just say it was a small combustion for wood materials, but a giant explosion of solar energy,” he said.

Full Article:

MIT group makes low-cost dish to tap solar energy

Massachusetts-based Evergreen Solar has announced a new line of high efficiency solar panels this month.

The new ES-A Series, the 200, 205 and 210 W solar panels are made with Evergreen’s proprietary “String Ribbon” technology. A set of special parallel strings are pulled through a molten pool of silicon and a thin “ribbon” forms between strings as the silicon cools. The ribbon is then cut and fashioned into solar cell wafers.

Evergreen claims the carbon footprint of these new panels is up to 50% smaller than those of competitors, and they have a quicker energy payback — perhaps as fast as 12 months.

With their workforce swelling from 300 to 1,000.Evergreen says it will begin production of its new panels by July and will be built in its new manufacturing plant in Devens, Massachusetts

The company says the new panels will have an easier installation, new clickable connectors and a new low voltage configuration for greater flexibility.

EVERGREEN SOLAR SIGNS TWO NEW SALES CONTRACTS TOTALING APPROXIMATELY $600 MILLION

EvergreenSolar to double plant’s size add 350 jobs.

Enjoy the SUN!

Bruce

Miriam Horn, co-author of Earth the Sequel, introduces a green energy future in Environmental Defense Fund’s video series, Unleash the Future.

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Unleash the Future with Solar Energy…

-Printed Nano thin film solar panels at 1/10th the cost and half the amount of space.

-Conrad Burke, CEO Innvalight

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“The Promise
Every hour, the sun delivers as much energy to the Earth as all of humanity uses in a year. The total energy from just 20 days of sunshine is equal to all the energy available in the total reserves of coal, oil, and natural gas.

If we converted only 10 percent of this solar energy into electricity, a square of land 100 miles on a side (about 0.26 percent of America’s total land area) could meet all of America’s electricity needs.”

-Environmental Defense Fund

Here is the full article

Dan Rather Slams Corporate News at National Conference for Media Reform
Saturday 07 June 2008
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by: Dan Rather, Free Press

“But it is rare, now, to find a major news organization owned by an individual, someone who can say, in effect, “The buck stops here.” The more likely motto now is: “The news stops… with making bucks.”

Former CBS News anchor Dan Rather delivered a blistering critique of corporate news on Saturday night at the National Conference for Media Reform hosted by Free Press.  Here is the full Article.

Here is an interview with Bill Moyers…

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2008 Big Media “Hall of Shame:” Worst Corporation
These Big Media behemoths, cronies and sell-outs make us sick — from 2008’s “Worst Corporation,” to the “Worst Shill or Astroturf,” to the coveted “Worst of the Worst” prize! Watch to find out who takes this year’s top spot!

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Pastor Rick Warren, author of The Purpose-Driven Life, reflects on his own crisis of purpose in the wake of his book’s wild success. He explains his belief that God’s intention is for each of us to use our talents and influence to do good.

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This is such a welcome trend to see educated, environmntally concious consumers, making their choices based upon their concern for our planet and each other. A recent rmarketing eport from Unity Marketing has clearly indentified the luxury market is responding to the green market and it is not a fad or trendy short lived part of the economy. With gas prices exploding and climate change being a real concern not just the treehuggers and fashion challenged granola-heads are voting with their consuming choices and pocket books. Here is an excerpt from the article:

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The Luxury Market Is Going Green — Luxury Brands Can’t Afford to Ignore It

Unity Marketing’s latest trend report uncovers strategies for targeting the affluent “Green” consumer

Stevens, PA June 6, 2008 — The typical ‘green’ consumer is no longer certain to be a fashion-challenged, granola-crunching wearer of Birkenstocks. Today, the consumer looking to go green is increasingly likely to be an affluent professional woman wearing an eco-friendly and animal-free Stella McCartney suit and satin shoes. And if you want her dollars and her loyalty, you need to pay attention to the priorities she finds important when making her selection of luxury goods and services.

Green luxury consumers look for social responsibility before making a purchase

According to Unity Marketing’s latest trend report on luxury, Green Marketing and the Luxury Consumer, luxury consumers are concerned about the environmental issues that hit closest to home, citing fuel and energy shortages and the use of renewable energy sources as top concerns. “With gas prices at $4 a gallon — and this might be the summer low — even the affluent find it hard to ignore the impact of filling your tank a couple of times a week,” says Pam Danziger, president of Unity Marketing and author of Shopping: Why We Love It and How Retailers Can Create the Ultimate Customer Experience.

However, luxury consumers are also looking beyond themir pocketbooks to larger issues, like protecting the environment, global warming and avoiding water and air pollution. And the leaders on these issues are affluent women.

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There is a $230 billion marketplace that exists for products and services that meet the needs of consumers who buy based on their personal, social and environmental values. This marketplace is predicted to grow to $845 billion by 2015! Here is Colette Chandler, Green Marketing expert, talking about the effects of Green Marketing and how consumer trends are driving profit… GO GREEN!

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So going green and having some green now go together. It is great to see how the power of one person making green choices with their consuming can in deed change the world. I think another major shift is happening in the choices for the quality of the foods we eat. Qrganic, non-irradiated, Monsanto-free foods should be the norm. If the corporate strangle hold of our FDA drives their decisions… we can undernine the corporations by what we are willing to purchase…. one person… one purchase at a time… :~)
Peace,

Bruce

Unity Marketing article

Can Green Consumers & Industries

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Why Say Yes to Green?

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An interview with Professor Bebo White regarding the SayYesToGreen.org initative…

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One of the best solar energy commercials….

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In a Nova episode from April 2007, the successful business model of SunEdison is described by founder Jigar Shah. They own and maintain the panels, and sell the power to the business at below retail power rates. SunEdison has become the largest solar energy services provider for North America (currently 25MW), providing solar-generated energy at or below current retail utility rates with no capital investment, for commercial and government applications.

Can’t wait for Citizenre to make take this concept to an entirely different level… Go Ecopreneurs!!!

In-joy,

Bruce