The competition and fight for the strategic control of oil vs. the cooperative and independence inherent in renewable energy is an interesting comparison.

With this in mind… Anne Korin is a conservative worth listening too.  She is the Co-Director of the Institute for the Analysis of Global Security. She points out a few key questions that are missing from many discussions about climate change, oil, coal, nukes, drilling, etc.
-Does America have the time to wait for the market to provide to solutions for energy independence?
-Are there times when government should intervene, like cap and trade?
-Why are we fighting wars that we are supporting both sides of?

-What real solutions can we do right now?
–Here is part one of seven…

Click Here for the other parts on youtube…

And so…
-Will coal become less attractive because the Supreme Court has agreed CO2 is a pollutant and must be regulated by the EPA to mitigate climate change?  Cick Here

-Will government step in with Cap and Trade to give renewable more advantage over fossil fuels?
As Obama has mentioned. Click Here

-Or will new innovations come forward that are more competitive than fossil fuels?

Like this study from Ausra about how Solar thermal power could supply over 90 percent of US Grid Plus new electric vehile auto fleet.

Click Here

The answer… it’s the economy, it’s the economy, it’s the economy. Green baby, Green!

Most of the green sector is booming while the economy is faltering. Why is that?

Whatever the path the goal is the same… energy independence.

Time to work together toward a common goal that will benefit the next seven generations!

In-joy,

Bruce

This is such a welcome trend to see educated, environmntally concious consumers, making their choices based upon their concern for our planet and each other. A recent rmarketing eport from Unity Marketing has clearly indentified the luxury market is responding to the green market and it is not a fad or trendy short lived part of the economy. With gas prices exploding and climate change being a real concern not just the treehuggers and fashion challenged granola-heads are voting with their consuming choices and pocket books. Here is an excerpt from the article:

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The Luxury Market Is Going Green — Luxury Brands Can’t Afford to Ignore It

Unity Marketing’s latest trend report uncovers strategies for targeting the affluent “Green” consumer

Stevens, PA June 6, 2008 — The typical ‘green’ consumer is no longer certain to be a fashion-challenged, granola-crunching wearer of Birkenstocks. Today, the consumer looking to go green is increasingly likely to be an affluent professional woman wearing an eco-friendly and animal-free Stella McCartney suit and satin shoes. And if you want her dollars and her loyalty, you need to pay attention to the priorities she finds important when making her selection of luxury goods and services.

Green luxury consumers look for social responsibility before making a purchase

According to Unity Marketing’s latest trend report on luxury, Green Marketing and the Luxury Consumer, luxury consumers are concerned about the environmental issues that hit closest to home, citing fuel and energy shortages and the use of renewable energy sources as top concerns. “With gas prices at $4 a gallon — and this might be the summer low — even the affluent find it hard to ignore the impact of filling your tank a couple of times a week,” says Pam Danziger, president of Unity Marketing and author of Shopping: Why We Love It and How Retailers Can Create the Ultimate Customer Experience.

However, luxury consumers are also looking beyond themir pocketbooks to larger issues, like protecting the environment, global warming and avoiding water and air pollution. And the leaders on these issues are affluent women.

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There is a $230 billion marketplace that exists for products and services that meet the needs of consumers who buy based on their personal, social and environmental values. This marketplace is predicted to grow to $845 billion by 2015! Here is Colette Chandler, Green Marketing expert, talking about the effects of Green Marketing and how consumer trends are driving profit… GO GREEN!

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So going green and having some green now go together. It is great to see how the power of one person making green choices with their consuming can in deed change the world. I think another major shift is happening in the choices for the quality of the foods we eat. Qrganic, non-irradiated, Monsanto-free foods should be the norm. If the corporate strangle hold of our FDA drives their decisions… we can undernine the corporations by what we are willing to purchase…. one person… one purchase at a time… :~)
Peace,

Bruce

Unity Marketing article

Can Green Consumers & Industries

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Why Say Yes to Green?

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An interview with Professor Bebo White regarding the SayYesToGreen.org initative…

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That is exactly what Biosolar, a Santa Clarita, California based company is doing. Their CEO, Dr. David Lee, knows a bit about the current components of standard photovoltaic panels. He expects Biosolar to begin contribuing to a greener version of photovoltaic solar panels.

Biosolar’s goal: to replace all the pretoleum-based materials and glass coatings now used in current photovoltaic cells. Dr. Lee explained that up to 25% of the cost of any current solar panel is actually taken up with the coatings, front and back, portions not used to generate electricity. Portions that currently are made from petroleum, or glass, not renewable resources.

BioSolar, Inc. has developed a breakthrough technology to produce bio-based materials from renewable plant sources that will reduce the cost per watt of solar cells. Most of the solar industry is focused on photovoltaic efficiency to reduce cost. BioSolar is the first company to introduce a new dimension of cost reduction by replacing petroleum-based plastic solar cell components with durable bio-based components. Through the advanced manipulation of bio-based polymers, BioSolar intends to produce robust bio-based components that meet the stringent thermal and durability requirements of current solar cell manufacturing processes.

BioSolar materials can be used directly in conventional manufacturing systems, such as injection molding and thin-film roll-to-roll, to create superstrate layer, substrate layer, backsheet as well as module and panel components. Whether solar cells are produced using crystalline silicon, amorphous silicon or other solar technologies, BioSolar can help reduce the cost per watt through the use of its lower cost bio-based materials. By removing petroleum from solar cells, BioSolar makes solar energy a true green source of energy.
And doing this with plants not made from food crops! What a great green idea!

Peace,

Bruce

BioSolar Website

This is an amazing presentation from the UK-Channel 5.
It has many, many points woven into a problem solving approach to the out of control Consumerism that is growing on a global scale. It makes the point, much like the “Story of Stuff” that we are living a linear mode of consumption on a finite planet… we will run out of resources.

It may take a few minutes to watch all four parts but it will be well worth your time.

Big Ideas That Changed The World - Consumerism (1/4)

Big Ideas That Changed The World - Consumerism (2/4)

Big Ideas That Changed The World - Consumerism (3/4)

Big Ideas That Changed The World - Consumerism (4/4)

Consumerism re-born?